Vhi Verified
How do you solidify a health service provider as a trusted source of care and expert in the digital space? Vhi need something innovative and unexpected with their upcoming launch of their Instagram. Something that would set them apart from competitors, who were already established on social media. The idea was simple, direct our attention toward the expert healthcare staff Vhi already have and make them our content creators. 'Vhi Verified' is an easily consumable, digital friendly health advice blog - written by Vhi Health experts.
Resulting in a digital ecosystem that seamlessly links their social media presence with their more formal website blog. This new positioning and long-term strategy establishes Vhi as not just a insurance provider, but as a trusted leader in the healthcare sector that's with you every step of the way. When you need them, they're there - even as you scroll through your feed. This innovation has been in use for three years now.
H&M - Hello Member - Digital activation
Dublin International Film Festival - Reel Reactions
To promote their sponsorship of the DIFF, Virgin Media tasked me to ideate a social-first campaign that would encourage people to engage with the festival and 'discover different'. To make the festival less lofty and more relatable, it seemed most logical to use influencers over actors. Taking inspiration from the (then) very popular and easily consumable reaction style content, the creative team executed 'Reel Reactions'.
Filmed in the Lighthouse Cinema ( which is synonymous with the festival but unfortunately left empty due to Covid-19 restrictions ) our pair of influencers Fionnuala Jay and Michael Fry reacted to some very well known movies they had never seen before. Their very natural and off-the-cuff comedic approach resulted in extremely well-performing social content that expanded the reach of the film festival to new audiences.
Adven Brand Launch - Paid social activation
Virgin Media TV 360 - Digital Campaign
To accompany the TVC, Virgin Media launched an activation across social for their new 360 Tv box. Both concepts were ideated with social formats mind - with a goal to drive click throughs to Virgin's website and find out more about the TV offer. The full TVC can be seen here
Women's Mini Marathon 2020
Vhi kicked off their Women's Mini Marathon campaign with a VOD launch video, which was also shared organically across social via their owned channels. This was accompanied by tactical teaser cut-downs for 9:16 and 1:1 formats - specifically to drive click-throughs on social. Vhi had a goal to get 10k sign ups over a 4 week campaign. This campaign reached 10k in one week.
Lambay Whiskey Giphy Campaign
For St Patricks Day 2019 - the Lambay Legends digital toolkit came to life in over 250 bars across 9 states in the US. We used branded Gifs as the main engagement mechanic for entry. We created a branded Giphy channel for Lambay as well as customised gifs to digitise the toolkit icons. Powered through Instagram Stories, the entry mechanic meant consumers had to interact with Lambay’s US Instagram and get creative. This campaign won Best Creative at the 2020 APMC awards.
